In memory of Leslie Nielsen, a/k/a Frank Drebin, a/k/a Dr. Rumack, a/k/a Phil Donahue, a/k/a Enrico Palazzo. Mr. Nielsen, who died on Sunday, is part of some of the funniest movies ever made.
Report from Day 3 of the West Coast Franchise Expo
Report from Day 1 of the West Coast Franchise Expo.
This weekend, Forward Franchising goes on the road: I will be blogging from the 2010 West Coast Franchise Expo, which is taking place from Friday, November 5th through Sunday, November 7th at the Los Angeles Convention Center.
One of the most interesting stories of the year is the unusual marketing strategy by pizza franchising behemoth Domino’s. In case you missed it, earlier this year Domino’s grabbed the public’s attention with its bold new advertising plan which featured the company admitting that its pizza wasn’t very good, and followed that with an entreaty asking the public to give Domino’s another chance with its new, improved-recipe pizza.