When I am counseling prospective franchisees (or even when I am representing a franchisor in discussions with a prospective franchisee), one of the most common questions I get is “what happens if the franchisor declares bankruptcy?” A new article in Inc. magazine addresses this question.
Month: August 2011
Should Franchisees Be Permitted To Operate Their Own Websites?
A recent blog post asserts three reasons why a franchisee should be permitted to operate his or her own website, in addition to a specific social media page / identity. But is it a good idea for a franchisor to allow dozens, or hundreds, of individual franchisee websites?
Domino’s Continues To Innovate
Domino’s Pizza continues its innovative “radical transparency” marketing campaign by displaying completely unfiltered customer reviews of its product and services on a billboard in Times Square.
