Lessons In Creative Marketing: Nathan’s Hot Dog Eating Contest

The Nathan’s Famous Hot Dog Eating Contest takes place every year on July 4th at the original Nathan’s Famous hot dog stand in Coney Island, New York. While it remains (for some) a fun event to follow and watch as a spectator, what is even more interesting about the contest is how it has driven brand recognition and sales for the company it is synonomous with, Nathan’s Famous.