Taking a brief break from franchising to talk about my other passion in life — movies. You may have had a chance to read my article in this month’s issue of Franchise Times. This is the promised continuation of my annual “top 10” list of the best movies of 2013.
Finally, Nevada has tax incentives for companies that film the majority of their productions in state.
“Escape From Tomorrow,” one of the most controversial films at the 2013 Sundance Film Festival, has put copyright and trademark law, as well as the question of what constitutes parody, in the spotlight. The film reminds companies why it is important to protect their intellectual property: to prevent use (or misuse) by others.
The movie “The Artist” is an excellent illustration of how changing times and changing customer demand can leave behind those who refuse to change with them. Those companies that don’t see / don’t understand the way public tastes are changing, and those that simply refuse to evolve themselves to respond to these changes are at risk of losing business or being left behind.
The events in the movie The Bourne Legacy have some similarities to what can sometimes happen among and to franchise systems. Like the “Treadstone” organization, franchise systems/chains are only as strong as each of their links. When a link is broken, it can threaten the entire chain.
In “The Dark Knight Rises,” Bruce Wayne / Batman learns a valuable lesson about how dangerous complacency can be, as he is completely unprepared for the threat that is Bane. The lesson learned by Wayne is one that applies equally to franchise systems and other businesses: overconfidence and complacency can be hazardous to the long-term survival of the system.