A recent story in Inc. magazine talks about McDonald’s advertising campaign for the McRib sandwich as a good example of great marketing.
The State of New York recently enacted a new, limited exemption to its Franchise Sales Act (N.Y. Gen. Bus. L. § 680 et. seq.) (the “Act”), which will allow franchisors that are not registered with the State to participate in a franchise trade show under certain circumstances.
There is an interesting new article on Fast Casual.com about the Domino’s Pizza “radical transparency” campaign and its success in turning around the brand — a story that I will continue to follow as the company comes up with new and inventive ways to continue its marketing narrative.
Now how’s that for responsiveness? In a statement released early this morning, Netflix’s CEO, Reed Hastings, announced that the company will not be splitting the service into two after all.
One of the most misunderstood aspects of California’s franchise law is its regulation of negotiated sales. Under the law, if a California franchisee has been given a “special deal” that is not part of the franchisor’s standard offering, then the franchisor may be required to disclose the terms of that deal to subsequent California franchisees during the following year. How can your franchise comply with the law?