Changing With The Times: “The Artist” And Franchise System Evolution

The movie “The Artist” is an excellent illustration of how changing times and changing customer demand can leave behind those who refuse to change with them. Those companies that don’t see / don’t understand the way public tastes are changing, and those that simply refuse to evolve themselves to respond to these changes are at risk of losing business or being left behind.

Hurricane Sandy Opportunism Illustrates Potential Public Relations Problem For Franchisors

Opportunistic behavior by franchisees, who use a natural disaster to unethically profit from a tragedy, can cause significant harm to a franchise system and its brand. A story of a motel franchisee charging rates that are 620% above its normal seasonal rates after Hurricane Sandy illustrates the public relations issue and the importance of dealing with such problems quickly and decisively.

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