Report from Day 3 of the West Coast Franchise Expo
Author: Matthew Kreutzer, Las Vegas Franchise Attorney
Day 1 Of The West Coast Franchise Expo: Report From The Floor
Report from Day 1 of the West Coast Franchise Expo.
Blogging From The West Coast Franchise Expo This Weekend
This weekend, Forward Franchising goes on the road: I will be blogging from the 2010 West Coast Franchise Expo, which is taking place from Friday, November 5th through Sunday, November 7th at the Los Angeles Convention Center.
Update: Domino’s Chief Marketing Officer Talks “Radical Transparency”
One of the most interesting stories of the year is the unusual marketing strategy by pizza franchising behemoth Domino’s. In case you missed it, earlier this year Domino’s grabbed the public’s attention with its bold new advertising plan which featured the company admitting that its pizza wasn’t very good, and followed that with an entreaty asking the public to give Domino’s another chance with its new, improved-recipe pizza.
Boosting Sales During A Recession
A recent New York Times story highlights the bold strategy of franchise company Firehouse Subs to stay competitive during the recession.
Are Your Franchisees Really Your Employees? Giving Further Consideration To Awuah v. Coverall
Over the past several months, the blog post that has consistently received the most attention is Awuah v. Coverall: Is The Franchising Model Really At Risk? This is no real surprise, as the Awuah decision has garnered much attention as an area of concern for franchisors. As I recently gave a presentation to the Nevada Franchise Business Network on this topic, I thought I could supplement that post with some of the material I covered in my presentation. This blog post is a summary of the material I covered.
