After more than 40 years of using the “packet” design, Heinz announces a new “Dip & Squeeze” ketchup package that is both eco- and consumer-friendly.
Are you unknowingly operating a franchise system? If you are licensing others to use your trademarks for a fee, the answer could be yes. Under federal or even state law, a commercial relationship between two parties could be a franchise — even if neither of the parties intended to create one.
“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.
Matt Kreutzer will be speaking at the National Franchise and Business Opportunities Expo in Minneapolis, Minnesota on March 20 and 21, 2010.
Some franchisees believe that franchisor-mandated pricing discounts are for the benefit of franchisors exclusively, as such discounts increase overall sales. This article discusses the system-wide benefits of a controlled, thoughtful pricing program.
Next meeting of Nevada Franchise Business Network, scheduled for April 6, 2010.