Although parts of the country are in recovery, small business continues to suffer due to a lack of available credit. What is being done, and what should be done, to change the situation?
Category: The Business of Franchising
Starbucks CEO Admitting Mistakes: Did Domino’s Start A Trend?
Starbucks CEO Admitting Mistakes: Did Domino’s Start A Trend?
Another Franchise Blog Worth Checking Out
New franchising blog by David Rutkauskas gives insight into the mind of a franchising success story.
Awuah v. Coverall: Is The Franchising Model Really At Risk?
The recent case Awuah v. Coverall North America, Inc. has grabbed headlines for finding that a franchisor is an “employer” under Massachusetts employment law. What are the ramifications of that decision?
Update: Domino’s Marketing “Narrative” Pays Off
Domino’s reports that its ad campaign — wherein the company introduced its reinvented pizza by admitting that its product taste was not up to snuff — resulted in a 14.3% sales increase during the first quarter 2010.
Igniting “The Hurt Locker”: Lessons In Brand Awareness From The Little Film That Could
“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.
Forward Franchising 