Hurricane Sandy Opportunism Illustrates Potential Public Relations Problem For Franchisors

Opportunistic behavior by franchisees, who use a natural disaster to unethically profit from a tragedy, can cause significant harm to a franchise system and its brand. A story of a motel franchisee charging rates that are 620% above its normal seasonal rates after Hurricane Sandy illustrates the public relations issue and the importance of dealing with such problems quickly and decisively.

Business Lessons Learned From “The Dark Knight Rises”

In “The Dark Knight Rises,” Bruce Wayne / Batman learns a valuable lesson about how dangerous complacency can be, as he is completely unprepared for the threat that is Bane. The lesson learned by Wayne is one that applies equally to franchise systems and other businesses: overconfidence and complacency can be hazardous to the long-term survival of the system.

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