The latest example of 80s influence on pop culture is Wendy’s recent resurrection of its “Where’s The Beef?” campaign. The renewal of the old campaign serves as a valuable reminder of the importance of maintaining your trademark registrations, even on older trademarks.
Tag: advertising
Are You In Compliance With Franchise Advertising Filing Laws?
One of the areas of franchise law that is often misunderstood by new and emerging franchisors is state advertising filing requirements. This article is a summary of how a franchisor can comply with franchise advertising filing laws.
Update: Domino’s Chief Marketing Officer Talks “Radical Transparency”
One of the most interesting stories of the year is the unusual marketing strategy by pizza franchising behemoth Domino’s. In case you missed it, earlier this year Domino’s grabbed the public’s attention with its bold new advertising plan which featured the company admitting that its pizza wasn’t very good, and followed that with an entreaty asking the public to give Domino’s another chance with its new, improved-recipe pizza.
Boosting Sales During A Recession
A recent New York Times story highlights the bold strategy of franchise company Firehouse Subs to stay competitive during the recession.
Forward Franchising 