Opportunistic behavior by franchisees, who use a natural disaster to unethically profit from a tragedy, can cause significant harm to a franchise system and its brand. A story of a motel franchisee charging rates that are 620% above its normal seasonal rates after Hurricane Sandy illustrates the public relations issue and the importance of dealing with such problems quickly and decisively.
Tag: brand
Nevada Franchise Business Network: Fall 2011 Meeting
The next meeting of the Nevada Franchise Business Network is scheduled to occur on Tuesday, September 27, 2011 at Cili restaurant in Bali Hai Country Club, 5160 Las Vegas Boulevard South, Las Vegas, NV 89119. The topic of the meeting is “Marketing Strategies for Building Your Brand: Merging Traditional and New Media” and will feature guest speaker Darcy K. Neigbors, Founder and CEO of CIM Marketing Partners.
Think Twice Before Complaining About That Unicorn Meat
From the “truth is stranger than fiction” department: the operators of the website “ThinkGeek.com” were recently served with a cease and desist letter from a law firm representing the National Pork Board, alleging that ThinkGeek was infringing on the trademark “The Other White Meat.” The offending product? “Canned Unicorn Meat.”
Forward Franchising 