The Delaware Chancery Court recently issued a decision severely limiting KFC Corp.’s right to control brand marketing in a case that offers several important lessons about managing franchisee relations. The case involved a suit brought against the international fried chicken franchisor by a special purpose entity formed to develop and manage the chain’s domestic advertising. The suit centered on the scope of the NCAC’s authority to control brand advertising.
Tag: franchising
Day 1 Of The West Coast Franchise Expo: Report From The Floor
Report from Day 1 of the West Coast Franchise Expo.
Blogging From The West Coast Franchise Expo This Weekend
This weekend, Forward Franchising goes on the road: I will be blogging from the 2010 West Coast Franchise Expo, which is taking place from Friday, November 5th through Sunday, November 7th at the Los Angeles Convention Center.
Update: Domino’s Chief Marketing Officer Talks “Radical Transparency”
One of the most interesting stories of the year is the unusual marketing strategy by pizza franchising behemoth Domino’s. In case you missed it, earlier this year Domino’s grabbed the public’s attention with its bold new advertising plan which featured the company admitting that its pizza wasn’t very good, and followed that with an entreaty asking the public to give Domino’s another chance with its new, improved-recipe pizza.
Boosting Sales During A Recession
A recent New York Times story highlights the bold strategy of franchise company Firehouse Subs to stay competitive during the recession.
The Small Business Jobs Act Of 2010: Key Tax Features
On September 27, 2010, President Obama signed into law the Small Business Jobs Act of 2010 (the “Act”) which includes a number of tax breaks and incentives for businesses. The Act contains several tax initiatives designed to assist small businesses. The following is a brief overview of the most important tax-related changes in the Act.
Forward Franchising 