The latest example of 80s influence on pop culture is Wendy’s recent resurrection of its “Where’s The Beef?” campaign. The renewal of the old campaign serves as a valuable reminder of the importance of maintaining your trademark registrations, even on older trademarks.
Tag: franchising
Nevada Franchise Business Network: Fall 2011 Meeting
The next meeting of the Nevada Franchise Business Network is scheduled to occur on Tuesday, September 27, 2011 at Cili restaurant in Bali Hai Country Club, 5160 Las Vegas Boulevard South, Las Vegas, NV 89119. The topic of the meeting is “Marketing Strategies for Building Your Brand: Merging Traditional and New Media” and will feature guest speaker Darcy K. Neigbors, Founder and CEO of CIM Marketing Partners.
New Article On Franchising As A Growth Strategy
This week’s edition of SmartMoney has a good article on what it takes to become a franchisor. The article outlines some of the key considerations of franchising as a strategy for growing your business. For more on this topic, view my earlier posts: Are You Ready To Franchise? New Article On AmEx Open Forum and Franchising As A Growth Strategy.
Can Medical Marijuana Shops Be Franchised?
In some states, selling medical marijuana has become big business. These businesses exist in a legal gray area: while they are permitted by applicable state law, they are still illegal on the federal level. Given this regulatory environment, can a medical marijuana business be franchised?
Are You Ready To Franchise? New Article On AmEx Open Forum
There’s a great new article by Katie Morell posted today on AmEx Open Forum. The article discusses the key considerations for entrepreneurs who are thinking about franchising their business. Of course, I am a little biased as I’m quoted extensively in the article.
IFA Report Shows The Economic Impact Of Franchising
As part of its ongoing efforts to increase the public awareness of the economic impact of franchising, The International Franchise Association has released new statistics based on its report, The Economic Impact of Franchised Businesses, Vol. 3, and the 2007 Economic Census. The web site (available at IFA – Report) provides information regarding the number of jobs and franchise establishments in the U.S.
Forward Franchising 