Nevada Franchise Business Network: Fall 2011 Meeting

The next meeting of the Nevada Franchise Business Network is scheduled to occur on Tuesday, September 27, 2011 at Cili restaurant in Bali Hai Country Club, 5160 Las Vegas Boulevard South, Las Vegas, NV 89119. The topic of the meeting is “Marketing Strategies for Building Your Brand: Merging Traditional and New Media” and will feature guest speaker Darcy K. Neigbors, Founder and CEO of CIM Marketing Partners.

IFA Report Shows The Economic Impact Of Franchising

As part of its ongoing efforts to increase the public awareness of the economic impact of franchising, The International Franchise Association has released new statistics based on its report, The Economic Impact of Franchised Businesses, Vol. 3, and the 2007 Economic Census. The web site (available at IFA – Report) provides information regarding the number of jobs and franchise establishments in the U.S.

KFC National Council and Advertising Cooperative, Inc. v. KFC Corporation: A Cautionary Tale

The Delaware Chancery Court recently issued a decision severely limiting KFC Corp.’s right to control brand marketing in a case that offers several important lessons about managing franchisee relations. The case involved a suit brought against the international fried chicken franchisor by a special purpose entity formed to develop and manage the chain’s domestic advertising. The suit centered on the scope of the NCAC’s authority to control brand advertising.

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