Changing With The Times: “The Artist” And Franchise System Evolution

The movie “The Artist” is an excellent illustration of how changing times and changing customer demand can leave behind those who refuse to change with them. Those companies that don’t see / don’t understand the way public tastes are changing, and those that simply refuse to evolve themselves to respond to these changes are at risk of losing business or being left behind.

Igniting “The Hurt Locker”: Lessons In Brand Awareness From The Little Film That Could

“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.