The movie “The Artist” is an excellent illustration of how changing times and changing customer demand can leave behind those who refuse to change with them. Those companies that don’t see / don’t understand the way public tastes are changing, and those that simply refuse to evolve themselves to respond to these changes are at risk of losing business or being left behind.
Tag: system change
The “Big Mac” Provision Redux: What About Franchisee Compensation?
In response to last week’s post, I received a question about whether “Big Mac” provisions do, or should, build in compensation for the franchisee who creates a new innovation. I have seen this happen on rare occasions, but in my opinion it’s a bad idea because it discourages positive system change.
Forward Franchising 