The Hurt Locker – Forward Franchising

Starbucks CEO Admitting Mistakes: Did Domino’s Start A Trend?

June 15, 2010 Matthew Kreutzer, Las Vegas Franchise Attorney

Starbucks CEO Admitting Mistakes: Did Domino’s Start A Trend?

Update: Domino’s Marketing “Narrative” Pays Off

May 10, 2010 Matthew Kreutzer, Las Vegas Franchise Attorney

Domino’s reports that its ad campaign — wherein the company introduced its reinvented pizza by admitting that its product taste was not up to snuff — resulted in a 14.3% sales increase during the first quarter 2010.

Igniting “The Hurt Locker”: Lessons In Brand Awareness From The Little Film That Could

March 23, 2010 Matthew Kreutzer, Las Vegas Franchise Attorney

“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.