Starbucks CEO Admitting Mistakes: Did Domino’s Start A Trend?
Tag: The Hurt Locker
Update: Domino’s Marketing “Narrative” Pays Off
Domino’s reports that its ad campaign — wherein the company introduced its reinvented pizza by admitting that its product taste was not up to snuff — resulted in a 14.3% sales increase during the first quarter 2010.
Igniting “The Hurt Locker”: Lessons In Brand Awareness From The Little Film That Could
“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.
