There is an interesting new article on Fast Casual.com about the Domino's Pizza "radical transparency" campaign and its success in turning around the brand — a story that I will continue to follow as the company comes up with new and inventive ways to continue its marketing narrative. The article also discusses the story of Shake Shack, which despite tremendous pressure, has resisted the temptation towards replication of its successful model on a large scale. Two stories on opposite ends of the franchise spectrum, and definitely worth a read.
Speaking of Domino's Pizza, I'm on my way to New York city this weekend, and looking forward to seeing the company's live-feedback billboard in Times Square (I wrote about the billboard here). Stay tuned — I'll post a picture of it on this blog.
Forward Franchising 