Domino’s Pizza continues its innovative “radical transparency” marketing campaign by displaying completely unfiltered customer reviews of its product and services on a billboard in Times Square.
Category: Recent Developments
The Snore Police Are Coming For You!
The purposes of punishment are rehabilitation, incapacitation, deterrence, and retribution. Crowne Plaza’s decision to institute “Snore Monitors,” who patrol the hotel’s floors to ensure that no guests are snoring, appears to accomplish all of these goals. But is it a good idea?
Lessons In Creative Marketing: Nathan’s Hot Dog Eating Contest
The Nathan’s Famous Hot Dog Eating Contest takes place every year on July 4th at the original Nathan’s Famous hot dog stand in Coney Island, New York. While it remains (for some) a fun event to follow and watch as a spectator, what is even more interesting about the contest is how it has driven brand recognition and sales for the company it is synonomous with, Nathan’s Famous.
Massachusetts Lawmakers Considering Law That Would Classify Franchisees As Owners
Lawmakers in Massachusetts this week are considering a bill that would (hopefully) resolve some of the troubling issues that were raised in the Massachusetts federal court decision Massachusetts federal court decision in Awuah v. Coverall North America, Inc.
Are You Ready To Franchise? New Article On AmEx Open Forum
There’s a great new article by Katie Morell posted today on AmEx Open Forum. The article discusses the key considerations for entrepreneurs who are thinking about franchising their business. Of course, I am a little biased as I’m quoted extensively in the article.
Vegas Inc. Reports On Film Production Incentives
As a follow-up to my blog post, “Nevada Needs Film Incentives,” the most recent issue of Vegas Inc. magazine (formerly In Business Las Vegas) has a story on film production incentives and (in my view) why we need them here.
Forward Franchising 