A recent story in Inc. magazine talks about McDonald’s advertising campaign for the McRib sandwich as a good example of great marketing.
Category: Recent Developments
New York Adopts Limited Franchise Trade Show Exemption; Will Other Registration States Follow Suit?
The State of New York recently enacted a new, limited exemption to its Franchise Sales Act (N.Y. Gen. Bus. L. § 680 et. seq.) (the “Act”), which will allow franchisors that are not registered with the State to participate in a franchise trade show under certain circumstances.
Update: Netflix Scraps Plan To Separate Its Business
Now how’s that for responsiveness? In a statement released early this morning, Netflix’s CEO, Reed Hastings, announced that the company will not be splitting the service into two after all.
“Where’s The Beef?” Gets Resurrected: Why It’s Important To Maintain Your Trademark Registrations
The latest example of 80s influence on pop culture is Wendy’s recent resurrection of its “Where’s The Beef?” campaign. The renewal of the old campaign serves as a valuable reminder of the importance of maintaining your trademark registrations, even on older trademarks.
Seeing Red (Envelopes): When Contrition Doesn’t Work
Those of you who follow me know that I’m a big fan of the “radical transparency” campaign that Domino’s Pizza designed almost two years ago — an advertising initiative that is still going strong, and continues to build customer loyalty, quarter after quarter. One of the key most appealing aspects of the radical transparency approach was the admission by the company that, in the past, its pizza just wasn’t very good. By admitting its mistakes and using that platform to explain why its “new and improved” pizza was better, Domino’s Pizza was able to attract customers who had long-ago given up on the company and its product. Now Netflix is the latest company to jump on the contrition bandwagon.
Nevada Franchise Business Network: Fall 2011 Meeting
The next meeting of the Nevada Franchise Business Network is scheduled to occur on Tuesday, September 27, 2011 at Cili restaurant in Bali Hai Country Club, 5160 Las Vegas Boulevard South, Las Vegas, NV 89119. The topic of the meeting is “Marketing Strategies for Building Your Brand: Merging Traditional and New Media” and will feature guest speaker Darcy K. Neigbors, Founder and CEO of CIM Marketing Partners.
Forward Franchising 