The International Franchise Association has hailed Wednesday’s 245-189 vote by the House of Representatives to repeal the Patient Protection and Affordable Care Act (PPACA) — the law widely known as “Obamacare.”
Category: The Business of Franchising
West Coast Franchise Expo, Day 3: Don’t Give Up On Your Trademark
Report from Day 3 of the West Coast Franchise Expo
Day 1 Of The West Coast Franchise Expo: Report From The Floor
Report from Day 1 of the West Coast Franchise Expo.
Blogging From The West Coast Franchise Expo This Weekend
This weekend, Forward Franchising goes on the road: I will be blogging from the 2010 West Coast Franchise Expo, which is taking place from Friday, November 5th through Sunday, November 7th at the Los Angeles Convention Center.
Update: Domino’s Chief Marketing Officer Talks “Radical Transparency”
One of the most interesting stories of the year is the unusual marketing strategy by pizza franchising behemoth Domino’s. In case you missed it, earlier this year Domino’s grabbed the public’s attention with its bold new advertising plan which featured the company admitting that its pizza wasn’t very good, and followed that with an entreaty asking the public to give Domino’s another chance with its new, improved-recipe pizza.
Boosting Sales During A Recession
A recent New York Times story highlights the bold strategy of franchise company Firehouse Subs to stay competitive during the recession.
Forward Franchising 