Some franchisees believe that franchisor-mandated pricing discounts are for the benefit of franchisors exclusively, as such discounts increase overall sales. This article discusses the system-wide benefits of a controlled, thoughtful pricing program.
Category: The Business of Franchising
Nevada Franchise Business Network Meeting
Next meeting of Nevada Franchise Business Network, scheduled for April 6, 2010.
Franchising As A Growth Strategy
Describes the use of franchising as a method for growing an existing business, and the key considerations as to whether a particular business model is “franchisable.”
Nevada: An Ideal Home For Franchisors
Las Vegas and Nevada could diversify the state’s economy by focusing on appealing to franchise companies to relocate their corporate headquarters to Nevada.
The Credit Crisis: Obama’s New Plan to Stimulate Small Business Lending
Commentary on President Obama’s proposal to stimulate small business financing by redirecting $30 billion in TARP funds.
Unusual Marketing Ploy: Holiday Inn To Test Market “Bed Warmers”
This has to be the strangest marketing idea I have ever seen: Intercontinental Hotels Group announced this week that, at the end of this month,
Forward Franchising 