In response to last week’s post, I received a question about whether “Big Mac” provisions do, or should, build in compensation for the franchisee who creates a new innovation. I have seen this happen on rare occasions, but in my opinion it’s a bad idea because it discourages positive system change.
Domino’s introduces “Bread Bites,” which were created by a franchisee, following in the footsteps of other franchisee creations like the Big Mac. How do franchisors balance encouraging innovation but also, at the same time, protecting and enforcing brand quality and system standards?
After more than 40 years of using the “packet” design, Heinz announces a new “Dip & Squeeze” ketchup package that is both eco- and consumer-friendly.