After more than 40 years of using the “packet” design, Heinz announces a new “Dip & Squeeze” ketchup package that is both eco- and consumer-friendly.
Author: Matthew Kreutzer, Las Vegas Franchise Attorney
Mr. Kreutzer concentrates his practice in franchising, with an emphasis in transactional franchise law and franchise litigation.
He has spent more than 15 years working with individuals and companies on issues relating to the franchise relationship.
Experienced in all facets of franchise law, Mr. Kreutzer assists both start-up and mature franchisors with developing, protecting and licensing their franchise and distribution systems. As part of this practice, he counsels companies regarding the laws and regulations pertaining to franchising nationwide and assists them in creating their contracts, Franchise Disclosure Documents, and other critical operational documents. He also responds to state administrative inquires and investigations, and obtains exemptions and interpretive opinions from regulatory agencies.
With his background in franchise litigation, Mr. Kreutzer understands the risks inherent in the relationship and works with his clients to limit those risks so that those franchisors can focus on brand and system growth.
Mr. Kreutzer received his B.A., cum laude, from The American University in 1995 and his J.D. from The George Washington University Law School in 1998. He is a certified specialist in Franchise and Distribution Law by the California State Bar Board of Legal Specialization (the “Board”) and is a Commissioner on the Board’s Franchise and Distribution Law committee.
Mr. Kreutzer is a longstanding officer and member of the California Franchise Law Committee, and is a member of the American Bar Association Forum on Franchising.
Mr. Kreutzer is an AV® Peer-Review Rated attorney by Martindale Hubbell and was named a “Super Lawyer” 2013 - 2017 and a “Rising Star” in 2012 by Mountain States Super Lawyers. He was honored as a “Legal Eagle” by Franchise Times magazine 2013 - 2017, and as one of the “40 Under 40” by In Business Las Vegas in 2010.
He is licensed to practice in the States of Nevada, California and Maryland.
Author of the "Forward Franchising" blog, located at www.forwardfranchising.com
The Unintended Franchise – A Trap For Unwary Business Owners
Are you unknowingly operating a franchise system? If you are licensing others to use your trademarks for a fee, the answer could be yes. Under federal or even state law, a commercial relationship between two parties could be a franchise — even if neither of the parties intended to create one.
Igniting “The Hurt Locker”: Lessons In Brand Awareness From The Little Film That Could
“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.
Speaking At Minneapolis Franchise Show This Weekend
Matt Kreutzer will be speaking at the National Franchise and Business Opportunities Expo in Minneapolis, Minnesota on March 20 and 21, 2010.
The Effect Of Discounting On Franchise Relations
Some franchisees believe that franchisor-mandated pricing discounts are for the benefit of franchisors exclusively, as such discounts increase overall sales. This article discusses the system-wide benefits of a controlled, thoughtful pricing program.
Nevada Franchise Business Network Meeting
Next meeting of Nevada Franchise Business Network, scheduled for April 6, 2010.
Forward Franchising 