Join us at the next meeting of the Nevada Franchise Business Network for an interactive discussion regarding new developments in the world of labor and employment law . The topic of the meeting is “Brave New World: Top Ten and Employment and Labor Issues to Know in 2013” and will feature guest speakers Michael Kass, a Labor and Employment Partner with Armstrong Teasdale LLP.
Join us at the next meeting of the Nevada Franchise Business Network for an interactive discussion featuring leaders from locally-based companies that have successfully grown into national franchise systems. The topic of the meeting is “Lessons Learned in Franchising” and will feature guest speakers Debbie Shwetz, CEO of Nothing Bundt Cakes, Fred Hassen, CEO of Sit Means Sit Franchise, Inc., and Alfredo Rivera, President of Sit Means Sit Franchise, Inc.
A recent story in Inc. magazine talks about McDonald’s advertising campaign for the McRib sandwich as a good example of great marketing.
Those of you who follow me know that I’m a big fan of the “radical transparency” campaign that Domino’s Pizza designed almost two years ago — an advertising initiative that is still going strong, and continues to build customer loyalty, quarter after quarter. One of the key most appealing aspects of the radical transparency approach was the admission by the company that, in the past, its pizza just wasn’t very good. By admitting its mistakes and using that platform to explain why its “new and improved” pizza was better, Domino’s Pizza was able to attract customers who had long-ago given up on the company and its product. Now Netflix is the latest company to jump on the contrition bandwagon.
The next meeting of the Nevada Franchise Business Network is scheduled to occur on Tuesday, September 27, 2011 at Cili restaurant in Bali Hai Country Club, 5160 Las Vegas Boulevard South, Las Vegas, NV 89119. The topic of the meeting is “Marketing Strategies for Building Your Brand: Merging Traditional and New Media” and will feature guest speaker Darcy K. Neigbors, Founder and CEO of CIM Marketing Partners.
A recent blog post asserts three reasons why a franchisee should be permitted to operate his or her own website, in addition to a specific social media page / identity. But is it a good idea for a franchisor to allow dozens, or hundreds, of individual franchisee websites?