Domino’s Pizza continues its innovative “radical transparency” marketing campaign by displaying completely unfiltered customer reviews of its product and services on a billboard in Times Square.
The Nathan’s Famous Hot Dog Eating Contest takes place every year on July 4th at the original Nathan’s Famous hot dog stand in Coney Island, New York. While it remains (for some) a fun event to follow and watch as a spectator, what is even more interesting about the contest is how it has driven brand recognition and sales for the company it is synonomous with, Nathan’s Famous.
Today’s issue of the Nation’s Restaurant News has a good article that, while written for companies in the food industry, is equally applicable to virtually any type of business. The basic thrust of the article is that a business should work to respond quickly to comments made on its Facebook wall. In the estimation of many industry insiders, reaction time is absolutely critical when a fan posts on a wall.
Domino’s reports that its ad campaign — wherein the company introduced its reinvented pizza by admitting that its product taste was not up to snuff — resulted in a 14.3% sales increase during the first quarter 2010.
“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.