Lessons In Creative Marketing: Nathan’s Hot Dog Eating Contest

The Nathan’s Famous Hot Dog Eating Contest takes place every year on July 4th at the original Nathan’s Famous hot dog stand in Coney Island, New York. While it remains (for some) a fun event to follow and watch as a spectator, what is even more interesting about the contest is how it has driven brand recognition and sales for the company it is synonomous with, Nathan’s Famous.

Why It’s Important To React Quickly On Facebook

Today’s issue of the Nation’s Restaurant News has a good article that, while written for companies in the food industry, is equally applicable to virtually any type of business. The basic thrust of the article is that a business should work to respond quickly to comments made on its Facebook wall. In the estimation of many industry insiders, reaction time is absolutely critical when a fan posts on a wall.

Igniting “The Hurt Locker”: Lessons In Brand Awareness From The Little Film That Could

“The Hurt Locker” beat Avatar for Best Picture due not only to the film’s quality but also to the sale of the movie through clever marketing featuring compelling narratives. The article suggests that other businesses may benefit through the use of narratives for their marketing campaigns to help make their products or services stand out in a crowded marketplace.

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