There is an interesting new article on Fast Casual.com about the Domino’s Pizza “radical transparency” campaign and its success in turning around the brand — a story that I will continue to follow as the company comes up with new and inventive ways to continue its marketing narrative.
Tag: times square
Domino’s Continues To Innovate
Domino’s Pizza continues its innovative “radical transparency” marketing campaign by displaying completely unfiltered customer reviews of its product and services on a billboard in Times Square.
Forward Franchising 